Bree Lorentzen
Vice President of Marketing & Brand Ambassador
Bree Lorentzen has over 25 years of experience in hospitality marketing, branding, sales, operations and design. She is a seasoned professional renowned for elevating company profiles and driving revenue growth through strategic marketing initiatives.
Having held key leadership roles in luxury establishments such as SLS Hotel Las Vegas, Petit Ermitage Hotel in West Hollywood, and Kerry Hotel Group (now Genre Hotels) in Los Angeles, Bree has honed her expertise in crafting compelling brand narratives and visually captivating identities. She excels in leveraging her keen understanding of branding principles to position hotels as industry leaders and cultivate lasting guest loyalty.
As a visionary strategist, Bree has spearheaded innovative marketing campaigns that have significantly increased hotel visibility and revenue. Her ability to identify emerging market trends and capitalize on consumer preferences has consistently set her apart in the competitive hospitality landscape.
With a relentless commitment to excellence and a passion for creating unforgettable guest experiences, Bree is dedicated to helping hotels unlock their full potential and achieve enduring success through strategic marketing and branding initiatives.
